How to solve the problem of homogeneous overcapacity in China's machinery industry
how to solve the problem of homogeneous overcapacity in China's machinery industry
China Construction machinery information
Guide: since this year, the internal and external market demand has remained weak, exposing some problems hidden in the previous rapid growth of the manufacturing industry. Taking the machinery industry as an example, the six major economic indicators of industrial added value, total output value, realized profits, export earning foreign exchange, product output, and fixed asset investment all show a downward trend, and the industry shape
since this year, the internal and external market demand has continued to be weak, exposing some problems hidden in the previous rapid growth of the manufacturing industry. Take the machinery industry as an example, industrial added value, total output value, realized profits, export earning foreign exchange, product output, fixed 6-measurement benchmark; The six major economic indicators of asset investment showed a downward trend, the differentiation of industry situation increased, and the difficulty of economic operation increased. According to the data, the machinery industry increased by 8.6% year-on-year in the first nine months, 1.3 percentage points lower than the national average industrial growth rate. The machinery industry ranked 10th among the 12 industrial industries according to the growth rate of added value
irrational blind expansion
at the 2012 national machinery industry economic situation report meeting held a few days ago, Cai Weici, executive vice president of the China Machinery Industry Federation, pointed out that the excessive expansion is serious, the market environment is deteriorating, and although the total demand has increased year by year, it is far behind the growth of supply capacity, and vicious competition is becoming increasingly fierce. One of the reasons for the current situation is that too much investment has been made in some manufacturing sectors, resulting in overcapacity. For example, in the steel industry, the production capacity has expanded rapidly by about 50% in the past few years
according to the sampling survey of key associated enterprises of the Machinery Industry Federation, the cumulative order volume in the first nine months of this year fell by 0.35% year-on-year, which fell significantly compared with the growth rate of more than 20% in previous years, "which is highlighted by the fact that the current demand situation is still in a relatively depressed state" "Especially in the construction machinery, power transmission and transformation equipment, wind power equipment, machine tools and other industries with rapid investment growth in recent years, the price war will be difficult to ease." Cai Weici said that in fact, except for a few high-end equipment whose technology has not yet passed the test and has not yet been nationalized, most mechanical products are currently facing the suffering of oversupply and vicious competition
where is the way?
the current contradiction in the machinery industry is not the lack of demand, but the expansion of homogeneous production capacity by 4 Spindle speed accuracy: ± 2 r/min fast. "As long as the supply exceeds the demand, the supplier has no say. To avoid struggling in the market without a say, we must take the road of" differentiation "competition; only by" being able "in a certain field, can we create a situation of" supply exceeding demand "in some fields and obtain a profit margin higher than the average level of peers." Cai Weici said. Therefore, in order to change the current situation of the machinery industry, we must start with all links of the whole industrial chain, adjust the existing industrial structure that has been formed for a long time, especially restrain the blind expansion of homogeneous production capacity, enhance the "soft" ability, and change the pursuit of "large and heavy" products into "fine, fine and flexible"
according to the analysis, competition will intensify the survival of the fittest for enterprises: those enterprises with strong awareness of independent innovation, the initiative to supply key parts, the rapid realization of product upgrading, and core competitiveness are expected to stand out and rise rapidly, while enterprises with no characteristics and advantages in products and processes will face the dilemma of declining benefits and even extinction. This view is confirmed by the hyperlink URL in the page parsed by the machinery industry. Statistics show that enterprises that grasp structural adjustment early and make rapid progress in "attacking the high end and consolidating the foundation" can generally rise against the trend, with production and sales growth of about 20% or more. Such enterprises account for about 20% of all enterprises, but the growth rate of 80% of enterprises is significantly lower than that of the previous year, of which about 1/3 of production and sales and profits have been in deep negative growth